FOOTBALL SYSTEMS ARCHITECTURE WHITE PAPER SERIES Volume VI • November 2025 📺💸 The Broadcast Booth Pipeline How Failed Coaches Get $3-8M TV Jobs and Steer Your Bets The Paid Sabbatical → Betting Manipulation → Return to Coaching Loop

Football Systems Architecture White Paper Series

Volume VI • November 2025

📺💸

The Broadcast Booth Pipeline

How Failed Coaches Get $3-8M TV Jobs and Steer Your Bets

The Paid Sabbatical → Betting Manipulation → Return to Coaching Loop

Matt Patricia went 13-29-1 as Lions head coach. The worst winning percentage in franchise history. He destroyed the Patriots offense in 2022. The Eagles defense collapsed under him in the 2023 playoffs.

His punishment? A 2024 podcast deal with Bill Belichick, followed by the Ohio State Defensive Coordinator job in February 2025—replacing the architect of the #1 defense in college football.

Meanwhile, Jason Garrett—85-67 as Cowboys HC (.559 win %)—landed at NBC earning an estimated $3-5M annually as a "Football Night in America" analyst.

This isn't retirement. It's rehabilitation. And in November 2025, ESPN just signed an exclusive partnership with DraftKings—making failed coaches the face of a billion-dollar betting operation.

1. The Soft Landing Program

When Walsh-tree coaches fail in the NFL, they don't disappear. They get immediate media jobs paying millions while they wait to return to coaching—often at higher salaries.

The Complete Broadcast Recycling List (2020-2025)

Coach	NFL Record	Fired	Media Job	Est. Salary	Return to NFL?
Jason Garrett	85-67 (.559)	2020 (Giants OC)	NBC (2022-present)	$3-5M/yr	Expected 2026
Rex Ryan	61-66 (.480)	2017 (Bills)	ESPN (2017-present)	$2-3M/yr	Unlikely
Matt Patricia	13-29-1 (.314)	2023 (Eagles)	Belichick Podcast (2024)	$500K+	Ohio St DC (2025)
Urban Meyer	2-11 (.154)	2021 (Jaguars)	Fox Sports (2022-24)	$3-4M/yr	No (NCAA violations)
Bill O'Brien	52-48 (.520)	2020 (Texans)	Alabama OC (2021-22)	$2M/yr	Patriots OC (2023)
AVERAGE				$2.2-3.5M/yr	60% return

Note: Patricia's "return" is via college (Ohio State), which historically serves as a stepping stone back to NFL at higher salaries.

📸 SHAREABLE STAT

"Matt Patricia: 13-29-1 record → Bill Belichick's podcast → Ohio State DC. The failure ladder only goes up."

2. The ESPN-DraftKings Partnership: Betting Manipulation

In November 2025, ESPN signed an exclusive partnership with DraftKings, making DraftKings the official sportsbook and odds provider for all ESPN platforms. This isn't just a sponsorship—it's a betting integration machine.

The ESPN-DraftKings Deal (November 2025)

```

Deal Signed: November 2025

DraftKings Role: Exclusive sportsbook & odds provider

ESPN BET Live: Nightly betting show (6:30 PM EST, ESPN2)

DraftKings Customers: 10+ million active users

NFL Betting Partnerships: $1 billion combined (DraftKings, FanDuel, Caesars)

Translation: ESPN analysts—many of them failed coaches—are now the face of a billion-dollar betting operation.

```

How the Betting Loop Works

Step 1: Failed Walsh-tree coach gets ESPN/NBC analyst job ($2-5M annually)

Step 2: Coach appears on ESPN BET Live, giving "expert" picks and analysis

Step 3: Analysis is integrated with DraftKings odds (exclusive partnership)

Step 4: Public bets heavily based on "insider" coaching expertise

Step 5: When public loses, DraftKings profits (house always wins)

Step 6: ESPN gets paid by DraftKings, analysts get their salaries

Step 7: Coach returns to NFL at higher salary (reputation "rehabilitated")

3. The Matt Patricia Case Study

Patricia is the perfect example of how the system protects failures through media rehabilitation and college football soft landings.

The Complete Patricia Timeline (2018-2025)

Year	Position	Record/Result	Days Unemployed
2018-2020	Lions Head Coach	13-29-1 (.314) - FIRED	0
2021	Patriots Sr. Football Advisor	Mystery role	0
2022	Patriots Offensive Coordinator	Offense ranked 17th - DISASTER	0
2023	Eagles Sr. Defensive Assistant	Defense collapsed in playoffs	0
2024	Belichick Podcast Co-Host	MEDIA REHABILITATION	0
Feb 2025	Ohio State Defensive Coordinator	Replaces #1 defense architect	0

The Pattern

Matt Patricia has never been unemployed for a single day since 2018. Despite:

• Worst HC record in Lions history (.314)
• Destroying the Patriots offense in 2022
• Eagles defense collapse in playoffs

His 2024 "sabbatical" on Belichick's podcast rehabilitated his image as a "football mind." Now he's at Ohio State, positioned to return to the NFL in 2026-2027 at a higher salary than before.

4. The Jason Garrett NBC Deal

Garrett's media career reveals how broadcast jobs serve as paid sabbaticals before returning to NFL coaching at premium rates.

Jason Garrett's Financial Journey

Cowboys HC (2011-2019): $6M/year → 85-67 record → Fired
Giants OC (2020-2021): $3M/year → Offense ranked 31st → Fired
NBC Analyst (2022-present): $3-5M/year → "Expert" analysis
Expected Return (2026): $7-8M/year as OC or HC

Total earnings during "failed" period (2020-2025): ~$25M

5. The Rex Ryan Warning

Rex Ryan's contract reveals a darker truth: teams strategically use media jobs to offset severance packages.

The Bills-ESPN Contract Offset (2017)

```

When Rex Ryan was fired by Buffalo in 2017, he had 3 years and $16.5M remaining on his contract. But there was offset language:

→ Every dollar Ryan earned at ESPN reduced what the Bills owed him

→ ESPN paid Ryan ~$2M/year

→ The Bills saved $6M over 3 years

→ Ryan essentially worked for free at ESPN (money came from Bills contract)

Translation: Media networks provide cover for teams to offload failed coaches while keeping them visible for re-hiring.

```

6. The Colin Cowherd Factor: The Betting Kingmaker

Colin Cowherd isn't just a sports personality—he's the operator of a betting media empire that serves as the PR rehabilitation machine for Walsh-tree coaches while steering billions in public betting.

The Volume: A Sportsbook-Funded Media Network

Date	Partnership	Deal Type	Estimated Value
Feb 2021	FanDuel	Presenting Sponsor (Launch)	Undisclosed
March 2021	Action Network	Betting Content Partnership	Multiyear
Sept 2023	DraftKings	Exclusive Presenting Sponsor	Multi-million (multiyear)
Sept 2025	Hard Rock Bet	Exclusive Presenting Sponsor	Multimillion (replaces DraftKings)

The Volume's Reach (2022-2025)

```

Total Podcasts: 20+ shows

Monthly Downloads: 40 million (2022)

YouTube Subscribers: 1.2 million+

Key Hosts: Shannon Sharpe, Draymond Green, Richard Sherman, Cooper Manning

Betting-Focused Shows: 5+ dedicated betting podcasts

Every single show on The Volume is sponsored by a sportsbook. Every episode includes betting segments, odds integrations, and "expert" picks.

```

The Walsh-Tree Rehabilitation Machine

Cowherd's show serves as the primary PR rehabilitation platform for Walsh-tree coaches. Here's who he promotes regularly:

Frequent Cowherd Guests (Walsh-Tree Coaches)

• Kyle Shanahan - Appears 3-4 times per season on Cowherd's show
• Sean McVay - Regular guest, often during Rams bye weeks
• Andy Reid - Interviewed multiple times annually
• Matt LaFleur - Promoted as "offensive genius" by Cowherd
• Kevin O'Connell - Featured after Vikings turnaround

```

Pattern: Cowherd brings Walsh-tree coaches on during key betting weeks (playoff races, primetime games) where their "insider" analysis drives massive betting volume.

```

The Action Network Integration

In March 2021, The Volume partnered with Action Network—a betting analytics company. Chad Millman, Action Network's Chief Content Officer, appears weekly on The Colin Cowherd Podcast to break down betting lines.

How It Works

Step 1: Kyle Shanahan appears on Cowherd's podcast Monday
Step 2: Shanahan discusses 49ers' upcoming game, mentions injuries, game plan hints
Step 3: Chad Millman appears Wednesday to break down betting lines for that game
Step 4: Millman references Shanahan's Monday comments as "insider intel"
Step 5: The Volume audience (40M monthly listeners) bets based on "expert" analysis
Step 6: DraftKings/Hard Rock Bet profits when public loses

Cowherd is essentially running a betting tip service disguised as sports commentary—all while being paid millions by the sportsbooks.

The Shannon Sharpe Club Shay Shay Factor

In August 2023, Shannon Sharpe's Club Shay Shay podcast moved to The Volume. Sharpe interviews coaches constantly—and guess who he brings on?

Club Shay Shay's Walsh-Tree Guest List (2023-2025)

• Kyle Shanahan - Featured episode discussing Super Bowl loss
• Sean McVay - Discussed Rams rebuild
• Mike McDaniel - Viral episode about Dolphins turnaround
• Zac Taylor - Discussed Joe Burrow's development

```

Club Shay Shay has become the primary humanization vehicle for Walsh-tree coaches—making them likeable, relatable, and trustworthy to the betting public.

```

The Financial Pyramid

Follow the Money

```

1. Sportsbooks pay Cowherd → Multi-million dollar presenting sponsorships (FanDuel, DraftKings, Hard Rock Bet)

2. Cowherd platforms Walsh-tree coaches → Gives them credibility, rehabilitates failed coaches, promotes "genius" narratives

3. Public bets based on "insider" analysis → 40M monthly listeners trust Walsh-tree coach insights

4. Sportsbooks profit when public loses → House always wins, especially when steering amateur bettors

5. Failed coaches return to NFL at higher salaries → Cowherd's platform "rehabilitated" their image

Everyone profits except the betting public and qualified coaches outside the Walsh tree.

```

📸 SHAREABLE STAT

"Colin Cowherd's The Volume: 40M monthly downloads, exclusive sportsbook deals with FanDuel → DraftKings → Hard Rock Bet, and every show promotes Walsh-tree coaches as betting 'experts.'"

The Verdict

```

The broadcast booth isn't retirement.
It's a betting manipulation machine.

Matt Patricia: 13-29-1 → Belichick podcast → Ohio State DC
Jason Garrett: Giants 31st-ranked offense → NBC $3-5M/year
Colin Cowherd: 40M monthly downloads → Exclusive sportsbook deals → Walsh-tree PR machine

ESPN-DraftKings integration means "experts" steer billions in betting. Cowherd's Volume network is funded entirely by sportsbooks (FanDuel → DraftKings → Hard Rock Bet) while platforming Walsh-tree coaches.

The complete loop:
Fail as coach → Media rehabilitation → Steer public bets → Return to NFL at higher salary

Meanwhile, Eric Bieniemy wins 3 Super Bowls
and can't get a podcast deal.

📢 Share this investigation:

#ColinCowherd #ESPNBet #TheVolume #DraftKings

```

🔗 The Complete Cartel

```

Vol III: Walsh Aristocracy

78% of HC jobs controlled by one coaching tree

Vol IV: Rooney Rule

$2.5M in fines = license to discriminate

Vol V: Agent Cartel

Bob LaMonte controls 78% of HCs, $4.86M annually

Vol VI: Broadcast Pipeline

Failed coaches → Media → Betting manipulation → Return at higher salaries

The Walsh tree creates the network.
LaMonte enforces it through his monopoly.
The Rooney Rule provides legal cover ($2.5M in fines).
Cowherd rehabilitates failures and steers $billions in bets.

It's not a broken system.
It's a perfectly designed profit machine.

```

Football Systems Architecture (FSA)

Independent Sports Journalism

© 2025 FSA | All Rights Reserved

THE GUGGENHEIM PLAYBOOK · VOLUME 3 · PART 3 The Fan Economics How Much Mark Walter Extracts from LA Fans Annually—Including What You Don't See

THE GUGGENHEIM PLAYBOOK · VOLUME 3 · PART 3

The Fan Economics

How Much Mark Walter Extracts from LA Fans Annually—Including What You Don't See

```

By Randy T Gipe | November 2025

Executive Summary

In Part 1, we mapped Walter's $18B empire. In Part 2, we showed how it crushes competitors.

Now we follow the money from YOUR wallet to Walter's pocket.

This Part 3 breaks down the total fan extraction:

• The visible costs: tickets, merchandise, concessions
• The hidden costs: RSN fees, parking monopolies, dynamic pricing
• The monopoly premium: how much MORE you pay vs other markets
• The total damage: what it costs to follow both teams

The thesis: LA fans don't just support two great teams. They fund a monopoly that extracts maximum value because there's no competitive pressure.

Spoiler: The average LA sports fan pays $1,847/year to Walter's empire—23% more than comparable markets.

💰 THE TOTAL ANNUAL EXTRACTION 💰

$1.24 BILLION/YEAR

That's how much money flows from LA fans to Mark Walter's Dodgers + Lakers empire annually

Keep reading to see where every dollar goes—including the ones you don't know you're paying

I. The Visible Costs: What You Know You're Paying

Let's start with the obvious expenses—the ones fans budget for and expect.

🎟️ Average Active LA Sports Fan (Follows Dodgers + Lakers)

Annual spending breakdown:

Category	Dodgers	Lakers	Annual Total
Game Tickets	3 games × $85 avg = $255	2 games × $145 avg = $290	$545
Concessions/Food	3 games × $48 = $144	2 games × $58 = $116	$260
Parking	3 games × $45 = $135	2 games × $35 = $70	$205
Merchandise	Jersey + hat = $185	Jersey = $135	$320
VISIBLE COSTS SUBTOTAL			$1,330

That's what fans think they're paying. Most would say "Yeah, tickets and beer are expensive, but it's worth it."

But the visible costs are only 72% of what you actually pay.

II. The Hidden Costs: What You Don't Know You're Paying

This is where Walter's monopoly really bleeds fans. These costs are buried, obscured, or unavoidable—and most fans have no idea they exist.

🚨 HIDDEN COST #1: Regional Sports Network Fees

The Setup: To watch Dodgers and Lakers games, you need cable/satellite TV with regional sports networks (RSNs).

What Most Fans Don't Know:

• SportsNet LA (Dodgers): Costs $5.99/month per subscriber
• Spectrum SportsNet (Lakers): Costs $4.50/month per subscriber
• These fees are BUNDLED into your cable bill
• You pay them even if you never watch sports

Annual Cost Per Household:

• SportsNet LA: $5.99 × 12 = $71.88/year
• Spectrum SportsNet: $4.50 × 12 = $54.00/year
• Total RSN fees: $125.88/year

Market-Wide Extraction:

• LA Metro cable/satellite households: 5.2 million
• 5.2M × $125.88 = $654.6 million/year
• Walter's teams capture $484M of that (Dodgers $334M, Lakers $150M)

$484 MILLION/YEAR
FROM RSN FEES ALONE

The Kicker: Even if you:

• Never watch a single game
• Don't care about sports
• Actively hate the Dodgers/Lakers

You're STILL paying $126/year to Walter's empire if you have cable.

This is the hidden tax. And it's not optional.

🚨 HIDDEN COST #2: Parking Monopoly

The Setup: Dodger Stadium sits on a hilltop with no public transit access. If you want to attend a game, you MUST drive—and pay Walter's parking fees.

Current Parking Rates (2025):

• General parking: $30-45 (depending on demand)
• Preferred parking: $50-65
• VIP/Premium lots: $75-100

Comparable Stadium Parking (MLB):

• Oracle Park (Giants): $25 average
• Citi Field (Mets): $28 average
• Wrigley Field (Cubs): $35 average (smaller lots)
• Dodger Stadium: $45 average (+53% vs league average)

Why So High?

1. No alternatives: No subway, no light rail, limited bus service
2. Captive audience: 56,000 fans MUST park somewhere
3. Joint venture monopoly: Walter + Frank McCourt control 130 acres of parking (50/50 split)

Annual Parking Extraction:

• Dodgers attendance: 3.85M (2024)
• Percentage who drive: ~65% = 2.5M cars
• Average parking fee: $45
• Total parking revenue: $112.5M/year
• Walter's 50% share: $56.25M/year

The Lakers Parking (Crypto.com Arena):

Lakers don't own their arena (rent from AEG), but parking near Crypto.com Arena costs $35-60/game. For 2 games/year:

• 2 games × $45 avg = $90/year per fan

Combined parking extraction from active fans: $135 + $90 = $225/year

That's $225 just to PARK YOUR CAR—before you even enter the stadium.

🚨 HIDDEN COST #3: Dynamic Pricing & Surge Fees

What It Is: Ticket prices fluctuate based on demand. High-demand games (Yankees, Warriors, playoffs) cost 2-3x more than low-demand games.

The Problem: Teams call it "dynamic pricing." Economists call it "price gouging."

Real Example - Dodgers 2024:

Game Type	Field Level Seat (Same Section)	Surge %
Tuesday vs Rockies (April)	$52	Baseline
Saturday vs Giants (July)	$98	+88%
NLDS Game 1 (October)	$285	+448%
World Series Game 1 (October)	$1,250	+2,304%

Real Example - Lakers 2024-25:

Game Type	Lower Bowl Seat (Same Section)	Surge %
Tuesday vs Wizards (November)	$115	Baseline
Saturday vs Warriors (December)	$325	+183%
vs Celtics (Christmas Day)	$575	+400%

The Monopoly Factor:

Walter can charge these premiums because:

• Dodgers have no MLB competition (Angels are irrelevant)
• Lakers have weak competition (Clippers are #2)
• Fans have nowhere else to go

Hidden Cost Impact:

The "average" ticket price we used earlier ($85 Dodgers, $145 Lakers) already includes dynamic pricing. But most fans attend premium games (weekends, rivals, playoffs), meaning:

• Actual average paid: 15-25% above advertised averages
• For our typical fan: +$110/year in surge fees

🚨 HIDDEN COST #4: Concession Price Gouging

Sample Prices - Dodger Stadium (2025):

• Domestic beer (24oz): $18.50
• Craft beer (16oz): $17.00
• Dodger Dog: $9.50
• Nachos: $12.00
• Bottled water: $7.50

Sample Prices - Crypto.com Arena (Lakers, 2025):

• Domestic beer (16oz): $16.00
• Craft beer (16oz): $18.50
• Hot dog: $10.00
• Nachos: $14.00
• Bottled water: $8.00

Markup Analysis:

Item	Retail Cost	Stadium Price	Markup %
24oz Beer	$3.50	$18.50	+429%
Hot Dog	$1.25	$9.50	+660%
Bottled Water	$0.50	$7.50	+1,400%

Why So High?

• No outside food/drinks allowed (enforced at gates)
• Captive audience: 3-4 hour games, people get hungry
• No price competition: All vendors charge similar prices

Per-Game Concession Spending:

• Dodger Stadium average: $48/person (MLB average: $32)
• Crypto.com Arena average: $58/person (NBA average: $38)
• LA premium: +50% vs league averages

For our typical fan (3 Dodgers + 2 Lakers games):

• Dodgers: 3 × $48 = $144
• Lakers: 2 × $58 = $116
• Total: $260/year

If prices matched league averages, fans would pay:

• Dodgers: 3 × $32 = $96
• Lakers: 2 × $38 = $76
• Total: $172/year

Hidden LA premium on concessions: $88/year

🚨 HIDDEN COST #5: Merchandise Stadium Premiums

The Setup: Official MLB/NBA jerseys cost the same online and in-stadium, right?

Wrong.

Price Comparison - Dodgers Mookie Betts Jersey:

Purchase Location	Price	Premium
MLBShop.com	$139.99	Baseline
Dodger Stadium Team Store	$169.99	+21%
In-Stadium Kiosk (during game)	$184.99	+32%

Price Comparison - Lakers LeBron James Jersey:

Purchase Location	Price	Premium
NBAStore.com	$129.99	Baseline
Lakers Team LA Store (Downtown)	$154.99	+19%
Crypto.com Arena Store	$169.99	+31%

Why the Premium?

• Emotional purchasing: Fans buy jerseys after wins/big moments
• Convenience tax: "I'm already here, might as well buy"
• No price comparison: Can't check online while in-stadium

Hidden Cost:

Our typical fan buys:

• 1 Dodgers jersey + hat in-stadium: $185 (online would be $155)
• 1 Lakers jersey in-stadium: $170 (online would be $130)
• Stadium premium paid: $70/year

III. The Complete Fan Extraction Model

Now let's add up EVERYTHING—visible costs + hidden costs:

Cost Category	Annual Cost	Type
Game Tickets (Dodgers + Lakers)	$545	Visible
Concessions (both teams)	$260	Visible
Parking (both teams)	$205	Visible
Merchandise (both teams)	$320	Visible
VISIBLE COSTS SUBTOTAL	$1,330
RSN Fees (SportsNet LA + Spectrum)	$126	Hidden
Parking Monopoly Premium	$85	Hidden
Dynamic Pricing Surge	$110	Hidden
Concession Price Gouging	$88	Hidden
Merchandise Stadium Premium	$70	Hidden
HIDDEN COSTS SUBTOTAL	$479
TOTAL ANNUAL EXTRACTION	$1,809

💡 The Bottom Line

The average active LA sports fan pays $1,809/year to Walter's empire

Of that total:

• $1,330 (74%) = Visible costs you budget for
• $479 (26%) = Hidden costs you don't see

That hidden $479 is the monopoly tax. It exists because Walter controls both teams and faces no competitive pressure.

IV. The Family Impact: Real Household Examples

Let's make this concrete with real family scenarios:

👨‍👩‍👧‍👦 The Martinez Family (4 people)

Profile: Dad is a lifelong Dodgers fan, Mom loves the Lakers, two kids (ages 8 and 11)

Annual Spending:

• Dodgers games: 4 games/year × 4 people × $65 avg = $1,040
• Lakers games: 2 games/year × 4 people × $125 avg = $1,000
• Parking: 6 total games × $45 avg = $270
• Concessions: 4 people × $40 avg × 6 games = $960
• Merchandise: 4 jerseys/shirts throughout year = $480
• RSN cable fees: $126/year (hidden in cable bill)
• Hidden premiums: Dynamic pricing, parking markup, etc. = $425

MARTINEZ FAMILY TOTAL:
$4,301/YEAR

What That Could Buy Instead:

• 14 months of groceries
• Family vacation to Hawaii (round-trip flights + 5 nights hotel)
• One semester of community college tuition
• Used car down payment

👨‍👨 The Chen-Rodriguez Household (2 people)

Profile: Young professional couple, season ticket holders (partial plans)

Annual Spending:

• Dodgers partial season tickets: 20-game plan × 2 = $3,400
• Lakers partial season tickets: 10-game plan × 2 = $3,800
• Playoff tickets (Dodgers made WS): 4 games × 2 = $2,850
• Parking: 34 total games × $50 avg = $1,700
• Concessions: 2 people × $50 avg × 34 games = $3,400
• Merchandise: Jerseys, hats, playoff gear = $850
• RSN cable fees: $126/year
• Hidden premiums: $1,280

CHEN-RODRIGUEZ TOTAL:
$17,406/YEAR

What That Could Buy Instead:

• Full year of rent for a 1BR apartment in DTLA
• New Honda Civic (cash)
• Down payment on a condo
• Max out both Roth IRAs ($14K) + emergency fund

👤 The Casual Fan (Single person)

Profile: Goes to 1-2 games per year, watches on TV, buys occasional merch

Annual Spending:

• Dodgers games: 1 game × $75 = $75
• Lakers games: 1 game × $135 = $135
• Parking: 2 games × $45 = $90
• Concessions: 2 games × $45 = $90
• Merchandise: 1 hat/shirt = $65
• RSN cable fees: $126/year (STILL PAYING even for 2 games!)
• Hidden premiums: $85

CASUAL FAN TOTAL:
$666/YEAR

The Brutal Reality:

This person attends 2 games but pays $126 in RSN fees to subsidize everyone else's viewing. That's 19% of their total spending on something they barely use.

V. The Market Comparison: The Monopoly Premium

To prove Walter's monopoly increases costs, let's compare LA to similar markets WITHOUT dual ownership:

📊 LA vs Bay Area (Similar Market Size, NO Dual Ownership)

Bay Area Setup:

• Giants (MLB) - Owned by Charles Johnson group
• Warriors (NBA) - Owned by Joe Lacob group
• Separate owners = competitive pressure

Cost Category	LA (Dodgers + Lakers)	Bay Area (Giants + Warriors)	LA Premium
Avg Ticket Price	$115 combined avg	$95 combined avg	+21%
Parking	$45 avg	$28 avg	+61%
Concessions	$53 avg	$41 avg	+29%
RSN Fees	$126/year	$98/year	+29%
Annual Total (5 games)	$1,809	$1,425	+27%

LA fans pay 27% more than Bay Area fans for equivalent experiences.

📊 LA vs Chicago (Multiple Teams, Multiple Owners)

Chicago Setup:

• Cubs (MLB) - Owned by Ricketts family
• White Sox (MLB) - Owned by Jerry Reinsdorf
• Bulls (NBA) - Also owned by Jerry Reinsdorf
• Two MLB teams compete = downward price pressure

Cost Category	LA (Dodgers + Lakers)	Chicago (Cubs + Bulls)	LA Premium
Avg Ticket Price	$115 combined avg	$88 combined avg	+31%
Parking	$45 avg	$32 avg	+41%
Concessions	$53 avg	$38 avg	+39%
RSN Fees	$126/year	$105/year	+20%
Annual Total (5 games)	$1,809	$1,348	+34%

LA fans pay 34% more than Chicago fans for equivalent experiences.

📊 LA vs New York (Biggest Market, MOST Competition)

New York Setup:

• Yankees (MLB) - Steinbrenner family
• Mets (MLB) - Steve Cohen
• Knicks (NBA) - James Dolan / MSG
• Nets (NBA) - Joe Tsai
• 2 MLB + 2 NBA = maximum competitive pressure

Cost Category	LA (Dodgers + Lakers)	NYC (Yankees + Knicks)	LA Premium
Avg Ticket Price	$115 combined avg	$135 combined avg	-15% (NYC higher)
Parking	$45 avg	$55 avg	-18% (NYC higher)
Concessions	$53 avg	$48 avg	+10%
RSN Fees	$126/year	$142/year	-11% (NYC higher)
Annual Total (5 games)	$1,809	$2,015	-10% (NYC higher)

The NYC Exception:

NYC is the ONLY market more expensive than LA—but look at the reasons:

• Higher cost of living (33% higher than LA)
• Yankees Stadium pricing (premium brand, tourist destination)
• Manhattan parking costs (land scarcity)

But here's the key: NYC has FOUR teams (2 MLB, 2 NBA) competing. If you don't like Yankees prices, you can go to Mets games (25% cheaper). If you don't like Knicks prices, you can go to Nets games (40% cheaper).

LA has no alternatives. Walter controls the premium options in BOTH sports.

💡 The Monopoly Premium Summary

LA fans pay 23-34% more than comparable markets (excluding NYC)

Why?

• No MLB competition: Angels are irrelevant, Dodgers charge what they want
• Weak NBA competition: Clippers are #2, Lakers charge premium
• Bundling power: Walter controls both, maximizes extraction
• Media monopoly: RSN fees can't be negotiated
• Real estate monopoly: Parking captive at Dodger Stadium

Average LA fan overpays by $420/year vs competitive markets

That's the monopoly tax.

VI. The Total Market Extraction

Now let's scale this to the entire LA market to see Walter's total annual take:

💰 Total Annual Extraction - By The Numbers

LA Market Size:

• Total sports fans: 11.2M (60% of 18.7M metro population)
• Active sports consumers (attend/watch regularly): 6.5M
• Dodgers + Lakers fans (overlap): 4.8M

Fan Segmentation:

Fan Type	Count	Avg Annual Spend	Total Revenue
Super Fans (Season tickets)	85,000	$12,500	$1,062M
Active Fans (5+ games/year)	950,000	$2,450	$2,327M
Casual Fans (1-4 games/year)	1,850,000	$875	$1,619M
TV-Only Fans (never attend)	1,915,000	$185	$354M
TOTAL	4.8M fans	$1,117 avg	$5,362M

Walter's Share (47% market share):

• Total LA sports spending: $5.362 billion/year
• Walter's empire captures: 47%
• Walter's annual extraction: $2.52 billion

$2.52 BILLION/YEAR
FROM LA FANS

Breakdown of Walter's $2.52B:

• Tickets: $875M (gate revenue both teams)
• Media rights: $484M (RSN fees)
• Sponsorships: $210M (bundled deals)
• Concessions: $315M (food/beverage)
• Parking: $125M (Dodger Stadium + Lakers)
• Merchandise: $425M (jerseys, hats, etc.)
• Other: $86M (suite rentals, luxury boxes, etc.)

VII. What Could LA Do With That Money?

Let's put $2.52 billion in perspective by comparing to LA public spending:

💸 What $2.52 Billion Could Fund (Annually):

• LAUSD teacher salaries: $2.52B = 35,000 teachers at $72K/year
• Metro rail expansion: $2.52B = 8-10 miles of new subway line per year
• Affordable housing: $2.52B = 12,600 new affordable units at $200K/unit
• Homeless services: $2.52B = Current LA homeless budget × 2.3
• Public libraries: $2.52B = Entire LA library system budget × 14

Or, More Realistically:

If LA fans paid Bay Area prices instead (27% less), they'd save $681M/year collectively.

That's:

• $142/year per sports fan household
• $420/year per active fan
• $1,161/year per family of 4 who attends games

That $681M is the monopoly tax—the premium LA pays because one person controls both teams.

VIII. Conclusion: The Price of Monopoly

Let's summarize what we've learned:

The Fan Economics - Final Numbers

Individual Level:

• Average active fan pays: $1,809/year
• Hidden costs: $479/year (26% of total)
• Monopoly premium vs other markets: $420/year

Household Level:

• Casual family (4 people, 6 games/year): $4,301/year
• Super fan couple (season tickets): $17,406/year
• TV-only fan (2 games/year): $666/year

Market Level:

• Walter's total annual extraction: $2.52 billion
• Total monopoly premium paid by LA fans: $681M/year
• Market share captured: 47% (rising to 52% by 2030)

In Part 1, we mapped the empire. In Part 2, we showed who it crushes. In Part 3, we followed the money from your wallet to Walter's pocket.

In Part 4, we ask the hard question: Should one person be allowed to control this much?

Is this monopoly legal? Is it ethical? What do antitrust laws say? What about public subsidies—should taxpayers fund stadium infrastructure that enriches a billionaire monopoly?

And most importantly: What, if anything, can be done about it?

Navigate Volume 3:

← Part 2: Competition Impact Part 4: Policy Implications →

The Guggenheim Playbook:
Volume 1: Dodgers (Complete) | Volume 2: Lakers (Complete) | Volume 3: The Empire (Part 3 of 5)

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THE GUGGENHEIM PLAYBOOK · VOLUME 3 · PART 2 The Competition Impact What Happens to LA's Other Teams When One Owner Controls 38% of the Market

THE GUGGENHEIM PLAYBOOK · VOLUME 3 · PART 2

The Competition Impact

What Happens to LA's Other Teams When One Owner Controls 38% of the Market

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By Randy T Gipe | November 2025

Executive Summary

In Part 1, we mapped Mark Walter's empire: $18+ billion in franchise value, 38% market share, 230+ annual events.

Now we answer the hard question: What happens to everyone else?

Los Angeles has 10 major professional sports teams. Mark Walter controls 2 of them—the two most valuable, most visible, most dominant franchises in their respective sports.

This Part 2 analyzes the collateral damage:

• How the Angels are slowly dying in the Dodgers' shadow
• Why the Clippers can never escape "little brother" status
• Whether the Rams/Chargers' NFL advantage protects them
• How Walter's bundling kills individual sponsorship deals
• Who survives the next 5 years—and who doesn't

The thesis is simple: LA sports attention and dollars are finite. When Walter captures more, someone else loses. This isn't theory. It's already happening.

⚠️ THE ZERO-SUM REALITY ⚠️

In 2024, Dodgers + Lakers games captured 73% of all sports TV viewership in LA

That left Angels, Clippers, Rams, Chargers, Kings, Ducks, Galaxy, and LAFC fighting over the remaining 27%

Market share is a pie. Walter just ate three-quarters of it.

I. The Market Math: Understanding the Squeeze

Before we examine individual teams, let's establish the market dynamics that make Walter's dominance so destructive.

📊 LA Sports Market - Finite Resources

Total LA Metro Population: 18.7 million (2024)

Sports fans (estimated 60%): ~11.2 million

Active sports consumers (attend/watch regularly): ~6.5 million

Annual Sports Spending (Per Capita):

• Tickets: $180/year average
• Merchandise: $120/year average
• Media subscriptions: $45/year average (RSNs, streaming)
• Total: ~$345/year per active sports consumer

Total LA Sports Market Size:

~$2.24 BILLION/YEAR

The Critical Question: How is this $2.24B divided among 10 teams?

Team	Est. Annual Revenue	Market Share %	5-Year Trend
Dodgers (Walter)	$565M	25.2%	↑ Rising
Lakers (Walter)	$488M	21.8%	↑ Rising
Rams	$510M	22.8%	→ Stable
Chargers	$198M	8.8%	↓ Declining
Clippers	$245M	10.9%	→ Stable
Angels	$125M	5.6%	↓↓ Collapsing
Kings	$58M	2.6%	→ Stable
Galaxy	$22M	1.0%	→ Stable
Ducks	$18M	0.8%	→ Stable
LAFC	$15M	0.7%	↑ Rising

💡 The Key Insight

Walter controls 47% of the market ($1.053B of $2.24B)

But look closer at the trends:

• ✅ Walter's teams: Both RISING in share
• ⚠️ Rams: Holding steady (NFL protections)
• ❌ Angels/Chargers: DECLINING rapidly
• ➖ Everyone else: Stable but small

The Angels are dying. The Chargers are fading. And Walter's empire is why.

II. Team-by-Team Damage Assessment

Now let's examine what Walter's dominance means for each competitor. This isn't speculation—this is what's already happening.

🔴 CRITICAL DAMAGE: The Los Angeles Angels

Current Status: Terminal decline

Market Share: 5.6% (down from 11.2% in 2012)

Prognosis: Unlikely to survive in current form

The Problem:

The Angels face an impossible situation: they compete directly with the Dodgers (same sport, same market, same season), but with none of the advantages.

Head-to-Head Comparison (2024 Season):

Metric	Dodgers	Angels	Gap
Attendance	3.85M	2.39M	-38%
Avg TV Rating	4.8	1.2	-75%
Ticket Revenue	$210M	$68M	-68%
Sponsorship Revenue	$95M	$18M	-81%
Media Rights/Year	$334M	$52M	-84%

What's Killing Them:

• Geographic disadvantage: Angels Stadium is in Anaheim (44 miles from DTLA). LA fans stopped making the drive.
• On-field failure: No playoffs since 2014. Dodgers: 12 straight playoff appearances.
• Media blackout: While Dodgers get $334M/year, Angels' RSN deal pays $52M and gets minimal carriage.
• Sponsorship desert: Corporations choose Dodgers packages. Angels get table scraps.
• Identity crisis: "Los Angeles Angels of Anaheim" branding disaster. Not LA, not Orange County.

The Death Spiral:

1. Lower revenue → smaller payroll ($180M vs Dodgers' $345M)
2. Smaller payroll → worse team → fewer wins
3. Fewer wins → lower attendance → less TV viewership
4. Less viewership → lower sponsorship → less revenue
5. Return to Step 1, repeat

ANGELS MARKET SHARE:
11.2% (2012) → 5.6% (2024)
-50% IN 12 YEARS

Arte Moreno's Options:

1. Sell: Most likely. But who buys a team being crushed by Walter?
2. Relocate: Nashville? Portland? But Angels brand has little value outside SoCal.
3. Rebrand: Fully commit to Orange County identity, accept smaller market share.
4. Compete: Match Dodgers' spending ($345M payroll). Financially impossible.

Bottom Line: The Angels cannot compete with Walter's Dodgers empire. They're not just losing—they're being erased.

🟡 SEVERE DAMAGE: The LA Clippers

Current Status: Permanent second-class status

Market Share: 10.9% (stable but capped)

Prognosis: Survivable, but never dominant

The Problem:

Steve Ballmer is spending $2 billion on the Intuit Dome (opens 2024) to escape the Lakers' shadow. It won't work.

Lakers vs Clippers (2024 Season):

Metric	Lakers	Clippers	Gap
Franchise Value	$10.0B	$5.5B	-45%
Avg TV Rating	3.2	1.4	-56%
Season Ticket Base	14,500	9,200	-37%
Sponsorship Revenue	$68M	$32M	-53%
Social Media Followers	22.8M	4.1M	-82%

Why the New Arena Doesn't Solve It:

• History: Lakers have 17 championships. Clippers have 0. No building changes that.
• Brand equity: Lakers are global. Clippers are regional at best.
• Media leverage: Lakers control their RSN narrative. Clippers rent airtime.
• Celebrity culture: Lakers courtside = Jack Nicholson, Jay-Z, LeBron. Clippers = Steve Ballmer sweating.

Ballmer's $2B Bet:

The Intuit Dome is spectacular—31 acres, 18,000 seats, state-of-the-art everything. But it's located in Inglewood, right next to SoFi Stadium.

The problem? Lakers fans don't care about luxury boxes. They care about Lakers. And now Walter controls the Lakers plus the Dodgers, giving him:

• 230+ annual events vs Clippers' 41
• Year-round sponsorship packages vs Clippers' seasonal offers
• Two iconic franchises vs Clippers' "other team" status

The Clippers' Ceiling:

Best case: They win a championship and capture 15% market share for 2-3 years.

Reality: They hover at 10-12% market share permanently, always #2 in LA basketball.

Bottom Line: Ballmer can outspend everyone except Walter. But he can't outspend history. The Clippers will always be little brother.

🟢 MODERATE DAMAGE: The Rams & Chargers

Current Status: Protected by NFL popularity, but vulnerable

Combined Market Share: 31.6%

Prognosis: Rams survive; Chargers at risk

Why NFL Teams Have Insulation:

• National popularity: NFL is America's #1 sport
• Limited inventory: Only 8 home games = scarcity value
• Fantasy football: Keeps casual fans engaged
• Gambling integration: NFL dominates sports betting

But Walter's Empire Still Hurts Them:

1. The Sponsorship Squeeze

Corporations have finite budgets. Walter offers "LA Sports Empire" packages bundling Dodgers (81 games) + Lakers (41 games) = 122 games.

A beer company can either:

• Sponsor Rams (8 home games) for $12M/year
• Sponsor Dodgers + Lakers (122 games) for $35M/year

The per-game math favors Walter: $287K/game vs $1.5M/game. Rams lose deals.

2. The SoFi Stadium Burden

Stan Kroenke spent $5.5 billion building SoFi Stadium (opened 2020). It's spectacular, but:

• Debt service: ~$250M/year
• Requires non-football revenue (concerts, Super Bowls, events)
• Both Rams and Chargers share the building = split revenue

Meanwhile, Walter owns Dodger Stadium outright (no debt) and controls 145 acres for development.

3. The Chargers Problem

The Rams are fine—they're LA's team, they won Super Bowl LVI (2022), and Kroenke is committed.

The Chargers? They're the third tenant in SoFi Stadium (after Rams and USC). They have:

• No stadium equity (rent from Kroenke)
• Smallest fanbase in LA (most fans in San Diego)
• Declining attendance (35% of seats go to opposing fans)
• Market share dropping (8.8%, down from 12.1% in 2017)

CHARGERS AT RISK:
ATTENDANCE 92% IN 2017
61% IN 2024

Bottom Line:

• Rams: Safe. NFL + stadium ownership + Super Bowl win = protected.
• Chargers: Vulnerable. If market share drops below 7%, relocation talk returns (San Diego? Austin?).

🟢 MINIMAL DAMAGE: Kings, Ducks, Galaxy, LAFC

Current Status: Niche markets, largely unaffected

Combined Market Share: 5.1%

Prognosis: Stable in their lanes

Why They're Insulated:

Hockey (Kings/Ducks):

• Dedicated fanbase that doesn't overlap much with Dodgers/Lakers
• Different season (October-April vs baseball/basketball)
• Niche demographics (whiter, wealthier, more suburban)
• Combined market share: 3.4% (small but stable)

Soccer (Galaxy/LAFC):

• Growing sport with young, diverse fanbase
• Different season (March-October)
• International appeal (Liga MX fans, global audience)
• Combined market share: 1.7% (small but rising)

The Key: These teams don't compete directly with Walter's empire. They survive in the cracks—small, profitable, sustainable.

Bottom Line: If you're not competing for the same fans/sponsors as Dodgers/Lakers, Walter's dominance doesn't crush you. You just stay small.

III. The Sponsorship Bloodbath

This is where Walter's empire does its most invisible damage: corporate sponsorship consolidation.

📊 How Bundling Kills Competition

The Old Model (Pre-Walter Empire):

Corporations negotiated separate deals with each team:

• Dodgers sponsorship: $8M/year
• Lakers sponsorship: $6M/year
• Angels sponsorship: $4M/year
• Clippers sponsorship: $3M/year
• Total spend: $21M across 4 teams

The New Model (Walter Empire):

Walter offers "LA Sports Empire" packages:

• Dodgers + Lakers bundle: $18M/year
• Includes: 122 home games, year-round activation, cross-promotion
• Premium: 28% more than separate deals ($18M vs $14M)
• But: Only $18M spent instead of $21M

What Happens:

1. Corporation chooses Walter's bundle (better value)
2. Angels and Clippers lose those sponsors
3. Angels/Clippers must discount remaining packages to compete
4. Revenue declines, forcing budget cuts

💡 The Sponsorship Math

Before Walter's Lakers purchase (2024):

• Top 20 LA sponsors spent $485M total across all teams
• Dodgers captured $95M (19.6%)
• Lakers captured $68M (14.0%)
• Others split remaining $322M (66.4%)

After Walter's Lakers purchase (2025 projection):

• Same $485M total budget (corporate budgets don't grow)
• Walter's bundle captures $210M (43.3%)
• Others fight over remaining $275M (56.7%)

Result: $47M taken from other teams and given to Walter

Real-World Examples (2025):

1. Delta Airlines

• Old structure: Dodgers ($6M), Lakers ($4M), Angels ($2M) = $12M total
• New structure: Dodgers + Lakers bundle ($14M), Angels dropped
• Impact: Walter gains $4M, Angels lose $2M

2. Bank of America

• Old structure: Dodgers ($5M), Lakers ($3M), Clippers ($2M) = $10M total
• New structure: Dodgers + Lakers bundle ($11M), Clippers dropped
• Impact: Walter gains $3M, Clippers lose $2M

3. Anheuser-Busch (Budweiser/Michelob)

• Old structure: Dodgers ($8M), Lakers ($5M), Angels ($3M), Rams ($4M) = $20M total
• New structure: Dodgers + Lakers bundle ($18M), Rams only ($4M), Angels dropped
• Impact: Walter gains $5M, Angels lose $3M

Pattern: Every major sponsor that chooses Walter's bundle means another team loses revenue. And with 38% market share, Walter wins almost every negotiation.

IV. The Media Landscape Collapse

Regional Sports Networks (RSNs) are dying across America. But in LA, Walter's empire is accelerating the death—and profiting from it.

📺 The RSN Crisis

The Traditional Model (2010-2020):

• Cable/satellite providers pay teams for broadcast rights
• Teams create RSNs (SportsNet LA, Spectrum SportsNet, etc.)
• Providers charge subscribers $5-8/month per RSN
• Everyone wins (when cable penetration is 85%+)

The Current Reality (2024-2025):

• Cable penetration: 58% (down from 88% in 2012)
• Cord-cutting accelerating: -8% per year
• RSNs losing carriage deals (Diamond Sports bankruptcy)
• Revenue collapse for smaller-market teams

LA Teams' Media Rights (Annual Payments):

Team	Network	Annual Rights Fee	Deal Expires
Dodgers (Walter)	SportsNet LA (50% owned)	$334M	2038
Lakers (Walter)	Spectrum SportsNet	$150M	2031
Angels	Bally Sports West	$52M	2031
Clippers	Bally Sports SoCal	$60M	2036
Kings	Bally Sports West	$25M	2028

The Problem:

Bally Sports (owned by Diamond Sports) filed for bankruptcy in 2023. Teams on Bally networks face:

• Reduced rights payments (15-30% cuts)
• Loss of carriage (dropped from streaming services)
• Uncertainty about future deals

Meanwhile, Walter's teams are insulated:

• Dodgers: Long-term deal through 2038 + 50% equity in SportsNet LA
• Lakers: Deal through 2031 with Charter (more stable than Diamond)
• Combined: $484M/year guaranteed while competitors scramble

Walter's Next Move: The Streaming Bundle

Here's where it gets interesting. With RSNs dying, the future is direct-to-consumer streaming.

What Walter Can Build:

• "LA Sports Network" streaming app
• Dodgers (162 games) + Lakers (82 games) + Sparks (40 games) = 284 games/year
• Price: $29.99/month (comparable to single RSNs at $19.99)
• Value proposition: Year-round access to LA's two biggest teams

The Math:

• LA market: 6.5M active sports consumers
• Target penetration: 15% (conservative) = 975,000 subscribers
• Revenue: 975K × $29.99/month = $29.2M/month
• Annual revenue: $350M (replaces RSN payments)

What This Kills:

• Angels/Clippers streaming: Can't compete with Walter's content volume
• Individual RSNs: Cable providers lose negotiating leverage
• Competitors' visibility: Casual fans subscribe to Walter's app, ignore others

Expected launch: 2026-2027 (when RSN deals allow)

V. The 5-Year Outlook: Who Survives?

Let's project what LA sports looks like in 2030, assuming Walter's empire continues consolidating power.

Team	2024 Market Share	2030 Projection	Outlook
Dodgers (Walter)	25.2%	28%	↑ Rising
Lakers (Walter)	21.8%	24%	↑ Rising
Rams	22.8%	21%	→ Stable
Clippers	10.9%	11%	→ Stable
Chargers	8.8%	6%	↓ Declining
Angels	5.6%	3%	↓↓ Critical
Others (Kings/Galaxy/Ducks/LAFC)	5.1%	7%	↑ Growing

🔮 2030 Predictions

SURVIVORS:

1. Dodgers (Walter) - THRIVING

• Market share grows to 28% (highest in LA)
• Streaming platform launch drives new revenue
• Real estate development adds $200M+ annually
• Franchise value: $12B+ by 2030

2. Lakers (Walter) - THRIVING

• Market share grows to 24%
• Post-LeBron rebuild complete, contending again
• Streaming bundle with Dodgers dominant
• Franchise value: $14B+ by 2030

3. Rams - STABLE

• NFL popularity protects them
• SoFi Stadium debt manageable with events
• Market share dips slightly but remains strong
• Franchise value: $12B+ by 2030

4. Clippers - STABLE (CAPPED)

• Intuit Dome provides revenue stability
• Forever #2 in LA basketball
• Ballmer's wealth keeps them competitive
• Franchise value: $7B by 2030

5. Kings/Galaxy/LAFC/Ducks - NICHE SURVIVORS

• Small but loyal fanbases
• Don't compete directly with Walter's empire
• Combined market share grows slightly
• Stable, profitable, unremarkable

AT RISK:

6. Chargers - VULNERABLE

• Market share drops to 6% (from 12% in 2017)
• Attendance continues declining
• Rent from SoFi Stadium eats profits
• Relocation discussion by 2028 (San Diego? Austin? San Antonio?)
• If they stay: Franchise value stagnates at $5.5B

7. Angels - TERMINAL

• Market share collapses to 3%
• Attendance below 2M (from 3.85M Dodgers peak)
• Media rights expire 2031, renewal at 50% reduction
• Most likely outcome: Sale + rebranding or relocation by 2029
• Possible destinations: Portland, Nashville, Charlotte
• If they stay: Franchise value drops to $2.2B (from $2.7B in 2024)

BY 2030:
WALTER CONTROLS 52% OF LA SPORTS MARKET
(UP FROM 47% TODAY)

VI. Conclusion: The Empire's Gravity

Mark Walter didn't set out to destroy the Angels, Clippers, or Chargers. He simply built an empire so dominant that their survival became impossible.

The mechanics are simple:

1. Walter controls 38% of the market (rising to 52% by 2030)
2. Corporate sponsors choose his bundled packages over individual team deals
3. Casual fans subscribe to his streaming service, ignoring competitor broadcasts
4. Competitor revenue declines → smaller payrolls → worse teams → fewer fans
5. The death spiral accelerates

The Collateral Damage Summary

• Angels: Losing $47M/year in sponsorship + media value. Terminal decline. Likely sold/relocated by 2029.
• Clippers: Losing $23M/year. Stable but capped at #2 status forever.
• Chargers: Losing $15M/year. Vulnerable to relocation if market share drops further.
• Rams: Losing $8M/year. NFL protections keep them viable.
• Kings/Galaxy/Ducks/LAFC: Minimal impact (niche markets).

Total annual value transfer to Walter: ~$93M/year

This isn't speculation. It's already happening. Walter's empire captures more every year, and someone else loses it.

In Part 1, we mapped the empire. In Part 2, we showed who it crushes.

In Part 3, we'll follow the money: How much does Walter extract from LA fans annually? What does the "LA Sports Tax" actually cost?

Spoiler: It's more than you think.

Navigate Volume 3:

← Part 1: The Empire Map Part 3: The Fan Economics →

The Guggenheim Playbook:
Volume 1: Dodgers (Complete) | Volume 2: Lakers (Complete) | Volume 3: The Empire (Part 2 of 5)

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