Part 1: How It Works | Part 2: The Healthcare Empire | Part 3: The Housing Empire (You Are Here) | Part 4: The Cost (Coming Soon) | Part 5: The Loophole (Coming Soon) | Part 6: The Connection (Coming Soon)
The Private Equity Playbook Part 3: The Housing Empire
How Blackstone Bought 84,000 Homes, Raised Rents 10% Per Year, Filed Evictions on 33% of Tenants Annually, and Made $1.7 Billion—While Fannie Mae Gave Them a $1 Billion Government-Backed Loan
The Scale: What Private Equity Owns
The Post-Crisis Opportunity
After the 2008 financial crisis, millions of Americans lost their homes to foreclosure. Housing prices crashed. And private equity firms saw an opportunity that had never existed before: buy single-family homes at scale.
Traditionally, single-family rental homes were owned by small landlords—individuals or families who owned a few properties. But during the foreclosure crisis, PE firms realized they could buy thousands of homes at once, creating an institutional rental business.
Blackstone led the way. Between 2012 and 2017, the firm spent $10 billion acquiring 84,000 homes across the United States. They bundled them into a company called Invitation Homes, hired property management firms, and became America's largest single-family landlord.
SINGLE-FAMILY HOMES:
• Invitation Homes (Blackstone): 84,000 homes
• American Homes 4 Rent: 59,000+ homes
• Progress Residential: 93,000+ homes
• Total PE-owned single-family rentals: 300,000+ homes
APARTMENTS:
• 2.2 million units (10% of all US apartments)
• 25%+ of apartments in Atlanta, Austin, Charlotte, Denver
• Concentrated in Sun Belt markets
MOBILE HOME PARKS:
• 1,800+ parks owned by 23 PE firms
• 200,000+ residents affected
• Carlyle Group, Brookfield, Apollo, others
GOVERNMENT BACKING:
• Fannie Mae gave Invitation Homes $1 billion loan (2017)
• Fannie/Freddie financed 50% of PE mobile home park purchases
How They Financed It
Here's the most infuriating part: the federal government helped them.
In 2017, Fannie Mae—a government-sponsored enterprise that backs mortgages—gave Invitation Homes a $1 billion loan. This allowed Blackstone to borrow at lower rates than typical landlords because the loan had an implicit government guarantee.
Fannie Mae and Freddie Mac also financed approximately 50% of private equity mobile home park purchases. When PE firms bought parks to jack up rents and evict residents, they did it with government-backed loans.
The justification? These loans would "stabilize the housing market" and "provide rental housing." In reality, they helped PE firms consolidate ownership and extract wealth from renters.
Case Study 1: Single-Family Homes—The Invitation Homes Model
The Business Model
Invitation Homes pioneered the institutional single-family rental model. The strategy:
1. Buy foreclosed homes in bulk (2012-2017, during the post-crisis collapse)
2. Renovate minimally (enough to rent, not enough to maintain quality)
3. Raise rents aggressively (10% per year in hot markets)
4. Centralize management (use algorithms to set rents, outsource repairs)
5. File evictions aggressively (faster turnover = higher rents for next tenant)
6. Exit via IPO or sale (take the company public, cash out)
What Happened to Rents
According to tenant complaints and local news investigations, rents at Invitation Homes increased far faster than comparable properties:
- Oakland, CA: Rents increased 10% per year (double the market average)
- Individual cases: Tenants reported rent jumping from $1,850 to over $3,000 in four years
- Sudden increases: One tenant saw rent increase $800 at once
The increases weren't tied to improvements or market conditions. They were algorithmic—designed to extract maximum revenue regardless of tenant ability to pay.
Quality Decline
While rents increased, quality declined. Tenants reported:
- Mold and water leakage
- Sewage backups
- Nails poking through floors
- Vermin infestations (spiders, cockroaches, ants)
- Broken appliances (garage doors, heating, stoves, microwaves)
- Repair requests unfulfilled for months
In 2017, tenants protested at Blackstone's offices demanding a meeting. Blackstone never responded.
Eviction Rates
Academic research shows PE landlords evict at significantly higher rates than small landlords:
ATLANTA STUDY:
• PE landlords 8% more likely to file evictions than small landlords
• Some PE firms filed evictions on 33% of properties annually
MINNEAPOLIS STUDY:
• PE tenants 17-26% more likely to receive eviction filings
LAS VEGAS STUDY:
• PE landlords evict 5-6x more than small landlords
WHY:
• Algorithmic rent-setting ignores tenant circumstances
• Centralized management = less flexibility
• Eviction = faster way to raise rents (new tenant pays more)
Traditional small landlords often work with tenants during financial hardship—accepting partial payments, delaying increases. PE landlords use algorithms that automatically file evictions when rent is late.
Blackstone's Exit
In 2017, Blackstone took Invitation Homes public via IPO, raising $1.8 billion. By 2019, Blackstone sold its remaining stake for $1.7 billion.
The firm had invested approximately $10 billion buying and operating the homes. They exited with more than double their money in seven years—while tenants paid the cost through higher rents, deferred maintenance, and evictions.
Case Study 2: Mobile Home Parks—The Worst Extraction
Why Mobile Home Parks?
Mobile home parks are the perfect target for PE extraction because residents are trapped.
When you rent an apartment, you can move if the landlord raises rent. When you own a mobile home in a park, you own the home but rent the land underneath it. And moving a mobile home costs $10,000-$15,000—more than most residents can afford.
This creates a captive customer base. PE firms realized: buy the park, raise the rent, and residents have no choice but to pay or lose their homes.
The Scale
According to Pew Research, at least 23 private equity firms now own 1,800+ mobile home parks, affecting 200,000+ residents. The largest players include:
- Carlyle Group
- Brookfield Asset Management
- Apollo Global Management
- Stockbridge Capital
And critically: Fannie Mae and Freddie Mac financed approximately 50% of these acquisitions. The government helped PE buy parks that would become extraction machines.
What Happened to Rent
Census data shows mobile home park rents have increased 45% over the past decade—far outpacing inflation and wage growth.
But individual parks show even more extreme increases:
PLAZA DEL REY (California):
• Purchase: Carlyle bought for $150 million (2015)
• Rent Increases: 8% per year (previous owner: 3% per year)
• Sale: Sold for $237 million (2019)
• Carlyle Profit: $87 million in 4 years
RESIDENT IMPACT:
• Lot rent (land only) went from $700/month to $1,100/month
• Many residents on fixed incomes (Social Security)
• Moving cost: $10,000+ (most couldn't afford it)
• Choice: Pay or lose your home
This is the model: buy parks in desirable locations (often near cities where land values are rising), raise rents to extract maximum value, hold for 3-7 years, sell to another investor. Residents bear the cost.
Evictions and Displacement
A Florida study found that eviction filings increased 40% after mobile home parks were sold to PE firms.
When residents can't pay the higher rent, they face eviction. But unlike apartment evictions, mobile home evictions mean:
- Losing the home: If you can't afford to move it ($10K+), you lose it
- Impossible timelines: North Carolina gives residents 21 days to remove their home; Virginia gives 90 days but requires rent payments during that period
- No recourse: Most residents have no legal representation in eviction proceedings
The result: residents who've lived in parks for decades are displaced. Their homes—often their only asset—are lost.
Quality Decline
While raising rents, PE park owners cut maintenance costs. Residents report:
- Sewage backups left unrepaired
- Hazardous dead trees
- Foul-smelling water
- Unpaid trash service (trash piling up)
- Roads deteriorating
- Street lights broken
The parks become cash cows: extract rent, defer maintenance, exit before infrastructure collapses.
Case Study 3: Apartments—The Rent Burden
The Concentration
Private equity now owns approximately 2.2 million apartment units—10% of all US apartments. But the ownership is concentrated in specific markets:
- Atlanta: 25%+ of apartments PE-owned
- Austin: 25%+ PE-owned
- Charlotte: 25%+ PE-owned
- Denver: 25%+ PE-owned
In Tampa-St. Petersburg, the percentage of cost-burdened renters (paying more than 30% of income on housing) rose from 52.6% to 61% between 2019 and 2023—as PE firms bought significant apartment inventory.
The Toronto Study: Evictions Triple
A 2020 study of Toronto apartments found that after acquisition by financial firms (including PE), eviction filings tripled. The firms used evictions strategically:
- Evict existing tenants
- Renovate minimally
- Re-rent at much higher rates
This isn't about problem tenants. It's about clearing units to raise rents.
The Playbook (It's Always the Same)
The Five Steps
Whether it's Toys R Us, nursing homes, or housing, the playbook is identical:
1. BUY WITH DEBT:
• Acquire foreclosed homes, distressed parks, apartment complexes
• Use leverage (60-80% debt)
• Government often backs the loans (Fannie Mae)
2. RAISE PRICES IMMEDIATELY:
• Rents up 8-10% per year (or more)
• Algorithmic pricing (no negotiation)
• Exploit trapped residents (mobile homes)
3. CUT COSTS:
• Defer maintenance
• Outsource repairs to lowest bidder
• Leave requests unfulfilled
4. FILE EVICTIONS AGGRESSIVELY:
• 5-6x higher eviction rates than small landlords
• Faster turnover = higher rents
• No flexibility for tenant hardship
5. EXIT IN 3-7 YEARS:
• IPO (Invitation Homes)
• Sale to another PE firm
• Cash out with 2-3x returns
RESULT:
• PE firms profit
• Rents become unaffordable
• Quality declines
• Residents displaced
The Government's Role
The most enraging part: the federal government enabled this.
Fannie Mae gave Invitation Homes a $1 billion loan. Fannie Mae and Freddie Mac financed 50% of PE mobile home park purchases. These are government-sponsored enterprises—their mission is to "facilitate equitable and sustainable access to homeownership and quality affordable rental housing."
Instead, they helped PE firms buy housing at scale, raise rents, and evict tenants.
The Human Cost
What the Numbers Mean
Behind every statistic is a person:
- The single mother whose rent increased $800 at once
- The elderly couple on Social Security facing eviction from their mobile home park after 20 years
- The family living with mold and sewage backups while Blackstone collected 10% annual rent increases
- The tenant whose repair requests went unanswered for months while PE executives cashed out billions
RENT INCREASES:
• 10% per year at Invitation Homes (Oakland)
• 45% over decade at mobile home parks
• 61% of Tampa renters cost-burdened (2023)
EVICTIONS:
• 8% more likely at PE single-family homes (Atlanta)
• 5-6x more likely at PE single-family homes (Las Vegas)
• 40% increase at PE mobile home parks (Florida)
• 3x increase at PE apartments (Toronto)
QUALITY:
• Mold, sewage, vermin infestations
• Unpaid trash service, broken infrastructure
• Repair requests unfulfilled for months
DISPLACEMENT:
• Residents evicted after decades
• Mobile homes lost (can't afford $10K to move)
• Communities destroyed
The Invitation Homes Settlement
In 2023, Invitation Homes agreed to pay $650,000 to settle claims that it overcharged tenants and violated rental laws. The violations included:
- Charging unlawful fees
- Misrepresenting lease terms
- Failing to provide required disclosures
$650,000 split among thousands of tenants equals maybe $50-100 per person. Blackstone made $1.7 billion when it exited.
Why This Matters More Than Toys R Us
Housing Is a Basic Need
When Toys R Us collapsed, 33,000 people lost jobs. That was tragic.
When PE-owned nursing homes cut staff, 20,150 people died. That was horrifying.
But housing is different. Housing is the foundation of everything else:
- Where your kids go to school depends on where you can afford to live
- Whether you can save money depends on your rent
- Whether you have stability depends on not getting evicted
- Whether you have community depends on not being displaced
When PE firms buy housing at scale, raise rents 40-100%, and evict aggressively, they're not just extracting wealth. They're destabilizing entire communities.
The Concentration Problem
When PE owns 25% of apartments in Atlanta, Austin, Charlotte, and Denver, they set the market. When Invitation Homes raises rents 10% per year, other landlords follow. When PE firms in mobile home parks raise lot rent 8% annually, it becomes the norm.
This is how PE ownership drives up rents even for people who don't rent from PE landlords. The concentration of ownership changes market dynamics.
The Algorithmic Cruelty
Traditional small landlords have relationships with tenants. If a tenant loses a job or has a medical emergency, a small landlord might work with them—accepting partial payment, delaying an increase.
PE landlords use algorithms. If rent is late, the system automatically files eviction. There's no negotiation, no flexibility, no consideration of circumstances.
This is extraction by spreadsheet. And it works—until society collapses under the weight of unaffordable housing.
Sources & Further Reading
- CBS News: Blackstone's Invitation Homes Settlement
- Slate: How Wall Street Bought Up American Homes
- Wall Street Journal: Blackstone Sells Invitation Homes Stake
- Pew Research: Private Equity Buying Mobile Home Parks
- American Affairs: The Financialization of Housing
- Federal Reserve: How Does PE Affect Housing Prices and Rents?
- Academic Study: Eviction and Single-Family Landlords (Atlanta)
- HUD: The Rise of Institutional Investors in Residential Real Estate
Disclaimer: This article presents research and analysis based on government data, academic research, investigative journalism, and public records. Claims regarding rent increases, eviction rates, and quality declines are sourced to specific studies and news investigations. Financial figures (purchase prices, sale prices, profits) are drawn from public filings and news reports. This is educational content, not financial, legal, or housing advice.

