The Lakota had a name for the trail Custer's expedition cut through the Black Hills that summer, and they gave it to him before he'd found anything at all. They called it the Thieves' Road. They didn't need to wait for the gold to know what a thousand soldiers riding into treaty-guaranteed land actually meant.
Custer left Fort Abraham Lincoln on July 2, 1874, with over a thousand men, two Gatling guns, a photographer, a paleontologist, a state geologist, a military band, and — officially — orders to scout a site for a future fort and assess whether the rumors of gold were true. The government's stated hope was almost backwards from how history remembers it: dispel the rumors, and maybe the miners would stay away. Two civilian prospectors rode along anyway, Horatio Ross and William McKay, there for exactly the reason the Army claimed it wasn't.
On August 1, near a stream that would later bear the name French Creek, they found color in the pan. The next day, Custer wired back a phrase that would outlive every treaty clause ever written about that ground:
His August 15 letter to the Department of Dakota went further — no doubt, he wrote, as to the existence of valuable metals throughout the Hills. It reached newspapers in the middle of the Panic of 1873, the worst economic depression the country had yet seen, to a nation that badly wanted a reason to believe in free money in the ground.
The government's response to its own soldiers confirming gold on land it had sworn, six years earlier, was "absolute and undisturbed," was to do almost nothing. No real effort to seal the border. By the summer of 1875, prospectors were pouring into the Hills by the thousands, and the single mine that would eventually rise from that rush — Homestake — went on to produce roughly a billion dollars in gold before it closed. The Army had walked the thieves right up to the door and left it open.
Red Cloud had signed a treaty that made it structurally difficult for the United States to take the land back. Nobody accounted for the possibility that the United States simply wouldn't bother pretending to follow its own rule at all.
Sources: Custer's official expedition reports and correspondence, August 1874; contemporary newspaper coverage of the expedition; Homestake Mining Company production records.

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